Soft Pos Data Protection Policy



When you use any of the products or services offered by maxaa Ltd(Company registration nr. 40203263318. Registration address: Kokles str. 21-1, Marupe, LV-2167, Latvia. e-mail:  or its subsidiaries (collectively, “maxaa”), including, our (“Apps, our websites (“Sites”) and/or our other channels that enable users to connect to our systems to use or obtain services (collectively, the “Platform” and, such services, “Services”), we may collect the types of personal information and data described below. This privacy notice describes how we use that information and data, with whom we share it and the choices available to users of our Platform and Services regarding our use of that information and data. In addition, we describe the measures we take to protect the security of the information and how users can contact us about our privacy practices.


  1. a) Scope

This notice applies to users of the Platform or the Services anywhere in the world.

This notice specifically applies to:

  • Payers and Payees: individuals who attempt to or actually make or receive a payment via our payment systems, including our payment terminals and/or Apps, whether such payments are made using a credit card, an account on the Platform (an “Account”) or through other means.

This notice also governs maxaa’s other collections of personal data in connection with the Services. For example, we may collect the contact information of individuals who use Accounts established by business, corporate or government agency users of our Platform.

All those subject to this notice are referred to herein as “users”.

Our data practices are subject to applicable laws in the places in which we operate. This means that we engage in the practices described in this notice in a particular country or region only if permitted under the laws of those places. Please contact us at with any questions regarding our practices in a particular country or region.

  1. b) Data controller and transfer

Maxaa is the data controller for the personal data collected in connection with use of the Platform or Services in the European Union.

Questions, comments or complaints about maxaa’s data practices can be submitted to


  1. a) The data we collect

Maxaa collects:

  • Data provided by users to maxaa, such as during Account creation and/or when making or receiving a payment or requesting or providing transportation;
  • Data created during use of the Platform or Services, such as payment information, location, App usage and/or device data; and
  • Data from other sources, such as third parties that use maxaa APIs and/or provide analysis of collected data.

The following data is collected by or on behalf of maxaa:

  1. Data provided by users, which includes:
  • User profile: We collect data when users create or update their Accounts. This may include their name, email, phone number, username and password, address, profile picture, payment or banking information (including related payment verification information), government identification documents (including driver license numbers and images), birthdate, signature and/or photo. We may use information (including photos) submitted by users to verify their identities or Account usage, such as, for example, cross-referencing public databases and/or using facial recognition technologies. For more information, please see the section titled “How we use personal data.”
  • Background check and identity verification: We may collect background check and identity verification information for drivers who establish an Account with us directly. This may include information such as driver history or criminal record (where permitted or required by applicable law) and right to work. This information may be collected by an authorized vendor on maxaa’s behalf.
  • User content: We collect the information users submit when they contact maxaa, including for customer support. This may include feedback, photographs or other recordings collected by users, as well recordings of telephone calls or other communications between users and maxaa.
  1. Data created during use of our Platform or Services, which includes:
  • Location data: We collect precise or approximate location data from a user’s mobile device if enabled by the user to do so. For merchants, maxaa collects this data either from app is running in the foreground (app open and on-screen) or background (app open but not on-screen) of their mobile devices
  • Transaction and Payment information: We collect transaction information (including payment information) related to the use of our Platform or Services, including the type of Services requested or provided, request details, trip information, date and time the Service was provided, amount charged and payment method.
  • Usage data: We collect data about how users interact with our Platform and Services. This includes data such as access dates and times, App or Site features or pages viewed, App or Site crashes and other system activity, type of browser and third-party sites or services used before interacting with our Platform and Services. In addition, if you visit our Sites, we may collect certain information by automated means, such as cookies and web beacons. The information collected in this manner includes IP address, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on the Sites and dates and times of Site visits. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. Through these automated collection methods, we may obtain “clickstream data,” which is a log of content on which a visitor clicks while browsing a website. As a visitor clicks through our website, a record of the action may be collected and stored. Certain data elements collected through automated means, such as your browser information, may be linked with other information otherwise obtained about you to let us know, for example, whether you have opened an email we sent to you. Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Sites.
  • Device data: We may collect data about the devices used to access our Platform or Services, including the hardware models, device IP addresses, operating systems and versions, software, preferred languages, unique device identifiers, advertising identifiers, serial numbers, device motion data and mobile network data.
  • Communications data: We may enable users to communicate with each other and/or maxaa through our Apps, Sites, email, text message, telephone and/or other means. For example, we enable drivers and passengers to call, text or send other files to each other (generally without disclosing their telephone numbers to each other). To provide this service, maxaa receives some data regarding the calls, texts or other communications, including the date and time of the communications and the content of the communications. maxaa may also use this data for customer support services (including to resolve disputes between users), for safety and security purposes (including fraud prevention), to improve our products and services and/or for analytics.

3)    Data from other sources, which includes:

  • User feedback, such as ratings, feedback, complaints or compliments.
  • Users participating in our referral programs. For example, when a user refers another person, we receive the referred person’s personal data from that user.
  • Account holders who request services for or on behalf of other users, or who enable such users to request or receive services through their Accounts.
  • Users or others providing information in connection with claims or disputes.
  • maxaa business partners through which users create or access their Account, such as third party apps or websites that use maxaa’s APIs or whose APIs maxaa uses.
  • Vendors who help us verify users’ identity, background information or eligibility to work, or the authenticity of a user’s request for Services, whether for regulatory, safety or security purposes.
  • Transportation companies such as dispatch associations, radio networks or for-hire-vehicle rental fleets (for drivers who use our services through an Account associated with such a company).
  • Publicly available sources.
  • Marketing service providers.

maxaa may combine the data collected from these sources with other data in its possession.

  1. How we use personal data

Maxaa collects and uses data to enable reliable and convenient transportation, delivery, and other products and services. We also use the data we collect:

  • To enhance the safety and security of our users, Platform and Services, including fraud prevention
  • For customer support and/or dispute resolution
  • For research and development
  • To enable communications with, between or among users
  • To send marketing and non-marketing communications to users
  • In connection with legal or administrative proceedings

Maxaa does not sell or share user personal data with third parties for their direct marketing, except with users’ consent.

Maxaa uses the data it collects for purposes including:

  1. Providing Services and features.

Maxaa uses the data we collect to provide, personalize, maintain, and improve our Platform and Services.

This includes using the data to:

  • Create and update users’ Accounts.
  • Verify drivers’ identity, background history and/or eligibility to provide transportation.
  • Verify the probability of a user’s Service request being authentic.
  • Enable transportation and other Services.
  • Offer, process or facilitate payments for Services.
  • Track and share the progress of trips arranged via the Platform.
  • Enable features that allow users to share information with other people, such as share ETA and location with their contacts.
  • Perform internal operations necessary to provide our services, including to troubleshoot software bugs and operational problems; to conduct data analysis, testing, and research; and to monitor and analyze usage and activity trends.

4. Safety and security

We use personal data to help maintain the safety, security and integrity of our Platform, Services and users. This includes:

  • Screening passengers and drivers before enabling their use of our Services and at subsequent intervals, including through reviews of background checks, where permitted by law, to help prevent use of our Services by unsafe persons.
  • In certain regions, using information derived from driver’s photos submitted to Maxaa for safety and security purposes.
  • Using device, location, profile, usage and other data to prevent, detect, and combat fraud or unsafe activities.
  • Using user ratings and feedback to encourage compliance with our performance expectations and as grounds for de-prioritizing drivers with low ratings or who otherwise fail to meet such expectations.

5. Customer support

maxaa uses the information we collect (including recordings of customer support calls with notice to and the consent of the user) to provide customer support, including to:

  • Direct questions to the appropriate customer support person
  • Investigate and address user concerns
  • Monitor and improve our customer support responses and processes
  1. Research and development.

We may use the data we collect for testing, research, analysis, product development and machine learning to improve the user experience. This helps us to improve and enhance the safety and security of our Platform and Services, improve our ability to prevent the use of our Platform or Services for illegal or improper purposes and develop new features and products.

6. Enabling communications between users.

For example, a driver may message or call a passenger to confirm a pickup location or a passenger may contact a driver to retrieve a lost item.

7. Marketing.

maxaa may use the data we collect to market our Services to our users. This includes sending users communications about maxaa services, features, promotions, sweepstakes, studies, surveys, news, updates and events.

We may also send communications to our users about products and services offered by maxaa partners. For example, if a user has used a certain payment card to pay for Services, we may send that user a communication regarding an offer or promotion provided by that payment card network (e.g., Mastercard, American Express, etc.). Although we may send users communications about maxaa partners’ products and services, we do not sell users’ personal data to, or share it with, such partners or others for purposes of their own direct marketing or advertising, except with users’ consent.

We may use the data we collect to personalize the marketing communications (including advertisements) that we send, including based on user location, past use of maxaa’s services and user preferences and settings.

8. Non-marketing communications.

maxaa may use the data we collect to generate and provide users with receipts; inform them of changes to our terms, services, or policies; or send other communications that aren’t for the purpose of marketing the services or products of Maxaa or its partners.

9. Legal proceedings and requirements.

We may use the personal data we collect to investigate or address claims or disputes relating to use of the Platform or Services, or as otherwise allowed by applicable law, or as requested by regulators, government entities and official inquiries.

10. Automated decision-making.

We use personal data to make automated decisions relating to use of our services. This includes:

  • Matching available vehicles to users requesting ground transportation. Users can be matched based on availability, proximity and other factors.
  • Deactivating users who are identified as having engaged in fraud or activities that may otherwise harm maxaa, its users and/or others.
  • Using user location information, and communications between passengers and drivers, to identify no-show or cancellation fees payable or induced through fraud. For example, if we determine by using such information that a driver is delaying a passenger pickup in order to induce a cancellation, we will not charge the passenger a no-show or cancellation fee and may instead charge the driver a no-show or cancellation fee.
  1. c) Cookies and third-party technologies

maxaa and its partners use cookies and other identification technologies on our Apps, Sites, emails, and online ads for purposes described in this notice.

Cookies are small text files that are stored on browsers or devices by websites, apps, online media, and advertisements. Maxaa uses cookies and similar technologies for purposes such as:

  • Authenticating users
  • Remembering user preferences and settings
  • Determining the popularity of content
  • Delivering and measuring the effectiveness of advertising campaigns
  • Analyzing App and Site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our Platform or Services

We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs and other technologies to identify the devices used by visitors to our Sites, as well as when they visit other online sites and services.

Maxaa may share the data we collect:

  1. With the general public

Questions or comments from users submitted through public forums such as maxaa blogs and maxaa social media pages may be viewable by the public, including any personal data included in the questions or comments submitted by a user.

  1. With the maxaa Account holder

If a user requests Services using an Account held by another party or payment for which Services will be charged to an Account held by another party, we may share the request and/or trip information, including real-time location data, with the Account holder. This occurs, for example, when:

  1. With maxaa subsidiaries and affiliates

We share data with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf. For example, Maxaa processes and stores data in the United States on behalf of its international subsidiaries and affiliates.

  1. With maxaa service providers and business partners

Maxaa provides data to vendors, consultants, marketing partners, research firms and other service providers or business partners. These include:

  • Payment processors and facilitators
  • Background check and identity verification providers (drivers and delivery partners only)
  • Cloud storage providers
  • Marketing partners and marketing platform providers, including social media advertising services
  • Data analytics providers
  • Research partners, including those performing surveys or research projects in partnership with maxaa or on maxaa’s behalf
  • Vendors that assist maxaa to enhance the safety and security of its Platform, including its Apps
  • Consultants, lawyers, accountants and other professional service providers
  1. For legal reasons or in the event of a dispute

maxaa may share users’ personal data if we believe it’s required by applicable law, regulation, operating license or agreement, legal or administrative process or governmental request, or where the disclosure is otherwise appropriate due to safety, fraud or similar concerns. This includes sharing personal data with law enforcement officials, public health officials, other government authorities, airports (if required by the airport authorities as a condition of providing Services on airport property) or other third parties as necessary to enforce our Terms of Service, user agreements or other policies; to protect maxaa’s rights or property or the rights, safety, or property of others; or in the event of a claim or dispute relating to the use of our Platform or Services. If you use another person’s credit card, we may be required by law to share your personal data, including trip or order information, with the owner of that credit card.

This also includes sharing personal data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.

  1. With consent

maxaa may share a user’s personal data other than as described in this notice if we notify the user and they consent to the sharing.

  1. e) Data retention and deletion

Maxaa retains user profile, transaction and other personal data for as long as a user maintains their Account.

Maxaa may retain certain user data after receiving an Account deletion request if necessary, such as to comply with legal requirements.

maxaa may also retain certain information if necessary for purposes of safety, security, and fraud prevention. For example, if Maxaa deactivates an Account because of unsafe behavior or security incidents, Maxaa may retain certain information about that Account to prevent that user from opening a new Account in the future.

  1. f) Grounds for processing

We only collect and use personal data where we have lawful grounds to do so. These include processing user personal data to provide requested Services, for purposes of maxaa’s legitimate interests or those of other parties, to fulfil our legal obligations, or based on consent.

We collect and use personal data only where we have one or more lawful grounds for doing so. Such grounds may vary depending on where our users are located, but generally include processing personal data:

  1. To provide requested Services

In order to provide our Services, we must collect and use certain personal data. This includes:

  • User profile data, which we use to establish and maintain Accounts; verify user identity; communicate with users about their Services, requests and Accounts; and enable users to make payments
  • Transaction and payment information
  • Information relating to customer support
  1. For purposes of the legitimate interests of Maxaa or other parties

This also includes purposes such as combating fraud; improving our services, direct marketing, research, and development; and enforcing our Terms of Service.

In addition, it includes using personal data to the extent necessary for the interests of other people or the general public, such as in connection with legal or insurance claims, and to protect the rights and safety of others.

  1. To fulfill maxaa’s legal obligations

For example, maxaa is subject to laws and regulations in many cities and countries that require it to collect and retain data about our users’ transactions, and to provide copies of such data to the government or other authorities. We collect and use personal data to comply with such laws.

maxaa may also share data with law enforcement regarding criminal acts or threats to public safety, or requests by third parties pursuant to legal processes.

  1. With consent

maxaa may collect and use personal data based on the user’s consent. For example, we may collect personal data through voluntary surveys. Responses to such surveys are collected on the basis of consent and will be deleted once no longer necessary for the purposes collected.

A user who has provided consent to a collection or use of their personal data can revoke it at any time. However, the user will not be able to use any Service that requires collection or use of that personal data.


maxaa enables users to access and control the data that Maxaa collects, including through:

  • In-app settings
  • Device permissions
  • Marketing opt-outs

Maxaa also enables users to request access to or copies of their data, changes or updates to their Accounts, deletion of their Accounts, or that maxaa restrict its processing of user personal data.

  1. Privacy settings
  2. Device permissions

Most mobile device platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without the device owner’s permission, and these platforms have different methods for how that permission can be obtained. iOS devices notify users the first time the Maxaa app requests permission to access certain types of data and gives users the option to grant or refuse permission. Android devices notify users of the permissions that the maxaa.pos app seeks before their first use of the app, and use of the app constitutes a grant of such permission.

  1. Marketing opt-outs

Users may opt out of receiving marketing and promotional communications from maxaa by following the unsubscribe instructions in those communications. We may still send non-promotional communications to users who have opted out of marketing and promotional communications, such as receipts for rides or information about their Account.

  1. User data requests

maxaa provides users with a variety of ways to learn about, control, and submit questions and comments about maxaa’s handling of their data. To make a request, please send an email to

  • Accessing data: Users can ask for an explanation of the data we collect from them and how we use it.
  • Receiving data: Users can ask for a copy of data that maxaa collects from them with their consent or as necessary to provide our services.
  • Changing or updating data: Users can edit the name, phone number, email address, payment method and photo associated with their Account through the Settings menu in maxaa’s Apps or Sites. They may also ask that Maxaa change or update their data, including if they believe such data is inaccurate or incomplete.
  • Deleting data: Users may request deletion of their Account at any time by submitting such request to
  • Objections, restrictions, and complaints: Users may request that we stop using all or some of their personal data, or that we limit our use of their data. maxaa may continue to process data after such objection or request to the extent required or permitted by law.

In addition, depending on their location, users may have the right to file a complaint relating to maxaa’s handling of their personal data with the data protection authority in their country. For example, users in the United Kingdom may submit such requests to the Information Commissioner’s Office.


We may occasionally update this notice. Use of our Platform or Services after an update constitutes consent to the updated notice to the extent permitted by law.

If we make significant changes to this notice, we will notify users in advance of the changes through the maxaa Apps or Sites or through other means, such as email. We encourage users to periodically review this notice for the latest information on our privacy practices. After such notice, use of our services will be understood as consent to the updates to the extent permitted by law.